Sweet Potato Sweets

A Shop Filled with Local Sweets Made from Yomitan’s Famous Purple Sweet Potatoes A retro-style store packed with goods!
“Matsuda Shoten”

読谷村名物「紅芋」の郷土菓子が揃う店。
レトロな店内には商品がいっぱい!
『まつだ商店』

Located near the World Heritage site Zakimi Castle Ruins, Matsuda Shoten is a refined shop with a retro charm. The shelves are packed with carefully selected items ranging from fresh produce to processed foods, making browsing and shopping a delight.


世界遺産の座喜味城址近くにある洗練された商店。それが「まつだ商店」。レトロな趣の店内に、所狭しとセレクトされた生鮮品から加工品までが並び、買い物するのが楽しくなるお店。

The top recommendations are sweets made from Yomitan’s specialty purple sweet potatoes. You can find traditional Okinawan snacks like Popo (a crepe-like rolled treat) and Purple Sweet Potato Chips, along with other unique confections.


おススメは読谷村の特産品である紅芋からつくられたお菓子やスイーツ。クレープを巻きあげたような沖縄の昔ながらのおやつである「ポーポー」や「紅芋チップス」などが購入可能。

Inside the store, you can also enjoy chai tea made with Okinawan black tea leaves, coffee leaves and fruit, brown sugar, and karaki (Okinawan cinnamon). The one-of-a-kind Okinawa-style chai is an absolute must-try!


さらに店内では、沖縄産紅茶に沖縄産コーヒーの葉や果肉、黒糖やカラキなどを使ったチャイも販売中。沖縄食材をふんだんに使った、ここでしか飲めないチャイは絶対飲んで欲しい逸品!

Matsuda Shoten

ADDRESS 300 Takashiho, Yomitan Village, Nakagami District, Okinawa, JAPAN
PHONE 098-923-1531
HOURS 10:00-19:00
CLOSED New Year holidays
WEBSITE https://matsuda-shouten.jp/

読谷YOMITAN

The rich, vivid purple sweet potato, popular as an ingredient in desserts. Yomitan Village is renowned as a prime production area for sweet potatoes, offering an abundance of sweet potato-based desserts and souvenirs throughout the village.
Additionally, attractions steeped in culture and history hold appeal, such as the World Heritage Site Zakimi Castle Ruins and “Yachimun no Sato,” where pottery artists’ workshops gather.